What We Know About Harley-Davidson’s New Entry-Level Motorcycles

Amidst all the indoor troubles, Harley-Davidson is making headlines by announcing its plans to whip up new entry-level motorcycles. While details are slim, we do know what Harley wants to achieve with its machines and the targets it wants to achieve here. With that in mind, here’s exactly what we know so far.

Harley-Davidson Entry-Level Motorcycles Will Aim To Attract Young Riders

Harley-Davidson’s Vice President for International Markets has stated that the discontinuation of the Evo Sportsters has made the brand more inaccessible for the masses. One look at the European pricing confirms that, too. For reference, the cheapest Harley in Europe is the Nightster, which sells for a whopping €16,900. That is almost €5,000 more than its Japanese rivals like the Honda Rebel 1100.

The official statement by Kolja Rebstock, Harley-Davidson’s Vice President for International Markets, reads:

We lost volume when we discontinued the Sportster model line-up, which was very successful. Unfortunately, it wasn’t contributing too much from a financial point of view to the company. That’s the challenge – how can we enter the market with smaller displacement entry-level products that still give us the financial outcome needed? People in R&D are focusing on this topic. There’s a need – I can’t disclose what’s in the pipeline, but we understood that we need a stepping stone into the brand.

Harley-Davidson Wants Its New Entry-Level Motorcycles To Diversify The Portfolio

Aside from this, the idea is to diversify the brand’s portfolio in general. The top honcho confirms the brand has been largely associated with cruisers and touring bikes worldwide, and that needs to change for Harley to boost its financials. The exact statement is given below:

We are still seen as the company that has only Softail models, like our iconic Fat Boy, and the big touring bikes. But that’s not true – we have a much wider model range. I’m still surprised when I speak to people who do not know what a fantastic adventure touring motorcycle we have been selling since 2021 with the Pan America. The pipeline is full of great ideas for the future.